If you want to be champion, you have to dare. Dare to defy the odds. Dare to conquer your Goliath. Dare to fly above the rest. “Dare To Be Champion” is Champion’s latest brand campaign that builds on the current momentum behind the brand. As consumers rediscover what Champion has always stood for, we leveraged online video across Facebook, Instagram and Snapchat to reach a young and diverse audience with passions of their own. We also tap the three champions’ own social channels for an authentic rethinking of influencer driven campaigns.
CHAMPION
DARE TO BE
The story of the United States is written by everyone. Each chapter different than the next. It’s a story of wide-open spaces, open restaurants, and open hearts. Of breathtaking diversity of our lands and our people, And there’s a page waiting for you. Check out the “United Stories” Extensions
BRAND USA
FIND YOUR STORY
MINI
BORN TO DRIVE
MINI was born to turn chore rides into joy rides.It was born with added performance over added cupholders.It was designed for more than sitting in traffic. Or better yet, the garage. Because MINI was born to drive.
BUSCH
#PIT4BUSCH
Busch asked us for an activation that proves they’re the best damn sponsor in nascar, so we responded by launching the fastest twitter contest of all time. During the Daytona 500 we took advantage of the race’s most important and exciting 13 seconds, the pit stop, we gave every nascar fan the chance to win a Ford Mustang by simply tweeting #pit4busch any time Kevin Harvick was in pit lane.
ENTERPRISE
PURSUITS
Enterprise Pursuits is a digital magazine designed to inspire more purposeful travel experiences. For this publication, we created a series of travel films made to inspire and enable one's pursuits, wherever they may lead. We also created editorial content to support these stories. You can view them here: Enterprise Pursuits
VISIT PANAMA
LIVE MORE
A place to discover more of what truly matters. #LiveForMore Panamas latest tourisum campaign encouraging people to come experience what it is to Live More in one of the most bio diverse countries in the world.
BUDWISER’S
HOLIDAY COLLECTION
For the Holiday season Budweiser wanted to use Instagram and Tik-Tok to introduce their newest Lagers to the Reserve Series alongside their Holiday Stein pack. To do so we embraced that “dig in” moment after a toast is made. This was allowed us to feature the variety of beers in one delicious shot.
We decided to bring a 238 year old whiskey into future with the Jameson Bar. This Google Home skill features great cocktail recipes and classic Irish toasts for a variety of occasions. It’s a great way to help you entertain, plus it allows you to do more with your Google Home than check the weather.
Jameson BAR
VDKA 6100
THE DRINK OF CHOICE
Introducing New Zealand's VDKA 6100 to the premium vodka market.
In collaboration with its co-creator, Robert De Niro, "The Drink of Choice."
Film submission for the 2018 Young Lions Festival.
JAJF is a foundation who aims to support families facing a young parent with late stage cancer through sponsor donations.
JAJF
Young Lions Film Winner
OREO
THE LEGEND OF THE
OREO CHOCOLATE CANDYBAR
We were asked to build excitement for the Oreo Chocolate Candy Bar's red carpet debut at the Academy Awards
So, we made a movie...
trailer.