#PIT4BUSCH

Busch asked us for an activation that proves they’re the best damn sponsor in nascar, so we responded by launching the fastest twitter contest of all time. During the Daytona 500 we took advantage of the race’s most important and exciting 13 seconds, the pit stop, we gave every nascar fan the chance to win a Ford Mustang by simply tweeting #pit4busch any time Kevin Harvick was in pit lane.